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V#81 EDITION ~ September 7, 2026 |
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Today is Labor Day... |
Most people are thinking about one last cookout, a short road trip, or just not checking email for a day. But if you're an entrepreneur, your brain doesn't really take holidays off. You're probably still thinking about the thing you're building.
Here's what I've been thinking about lately. We celebrate the click. Someone opens the email. Clicks the link. Watches the video. It feels like a win.
But the question that matters more: Now what? Where did they land? Was the next step obvious? Or did they quietly close the tab and move on?
AI is giving us better tools for creating content, video, emails and posts faster than ever.
But creating MORE things doesn't automatically create a better business. The opportunity is to use these tools to make the business itself work better and to make the journey easier for the person on the other side. Because a click without a clear next step is just a missed connection.
This week, let's look at what happens after someone pays attention, and how a simple shift in how you show value can change everything. |
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I've been noticing something interesting lately. When someone doesn't seem interested in what AI can do, our first instinct is usually: 'Maybe I didn't explain it well enough.' But maybe the problem isn't the explanation. Maybe they simply haven't seen AI solve a problem they actually care about. Read More... |
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WHAT'S ON THE RADAR |
The "AI Operations" Gap — Most AI content focuses on content creation. The real money is in AI for business operations (accounting, customer service, sales). SMS could own "AI for the back office." |
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Getting the click isn't the finish line. What happens next matters even more. Discover the 10-Second Test and learn how to make your next step obvious for every visitor. Read More... |
If you’re still figuring out what to say or how to stay consistent… Go Here Now~https://selfmadesuccess.net/rapid-content-method |
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Final Thoughts |
Maybe the question this week isn't... |
"How do I get more people to click?"
Maybe it's: "What happens when they do?"
Here's a simple challenge. Pick one Facebook post, email, video, article, ad, or any piece of content that sends people somewhere.
Does it lead naturally to another useful step? Or does the person hit a dead end, get overwhelmed with choices, get sent somewhere completely different or need another login just to continue?
Just find one place where the journey becomes confusing and make that ONE step clearer.
Sometimes growing a business isn't about getting more attention.
Sometimes it's about doing a better job with the attention you've already earned.
See you inside the community,
Until Next week...
xo,
P.S. Where do most people discover you right now? Come share your answer in the SMS Community. I'd love to hear what's working for you. |
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Know someone who needs this? Forward it to them - I'll give you access to RCM course as a thank you." (Just DM me inside the community for your access) |