V#014 EDITION ~ March 31st, 2025 

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What year was the first mass email marketing campaign reportedly sent?

Ever had that moment when your secret software starts blinking like a festive Christmas tree, and you just know you're onto something monumental? That was me last week, watching our Self Made Success newsletter analytics light up with activity. Each flicker represented a new subscriber, a potential lead, or an engaged reader diving into our content.

Why Newsletters Are a Game-Changer:

• Direct Connection: Unlike social media's fleeting interactions, newsletters land directly in your audience's inbox, fostering a personal connection.​

• Lead Nurturing: They allow you to guide potential customers through the buyer's journey, providing valuable insights and building trust over time. 

• Authority Building: Consistently delivering quality content positions you as a thought leader in your industry, amplifying your influence. 

This illuminating experience underscored the immense potential of newsletters in marketing and lead generation. It's not just about sending emails; it's about creating meaningful conversations and relationships. And guess what? This dynamic tool is just one of the many resources included in the Entourage Mastermind program, designed to elevate your marketing game to dazzling new heights.

📈 Elevating Our IG Game with Purpose-Driven Content

Our Instagram journey continues to soar! After reaching the 200-follower milestone, we're now setting our sights on 300. This week, the focus shifts to purpose-driven content aimed at not just increasing followers but converting them into leads.

Strategies in Play:

• Crafting Compelling Hooks: The training emphasizes creating attention-grabbing openings for our captions. For instance:​

  • "Can I share a secret?"​

  • "Did you know...?"​

  • "How to..."​

  These hooks pique curiosity and encourage readers to delve deeper into our posts. ​You can get even more detailed in creating your hooks too. 

• Engaging Captions with Clear CTAs: Beyond the hook, our captions now incorporate clear calls-to-action, guiding followers on the next steps, whether it's visiting our website, signing up for a webinar, or exploring our products. 

• Consistent Aesthetic and Messaging: Maintaining a cohesive visual style and brand voice reinforces our identity and fosters trust among our audience.​

This strategic approach is already showing promising results, with increased engagement and a steady climb in follower count. The journey underscores the importance of intentional content creation in transforming passive viewers into active participants in our community. You can view the IG account here.

Stay tuned and I'll keep you posted. Want to know more this? DM me in the community.

📚 The Monday Roundtable Affiliate Marketing Group

An Open "Idea Sharing" Platform....

You never know who might join the conversation!

It's completely FREE, and open by to you by invite. 

 Invitation Email!

                      👉 I've learned SOOOO Much here!👇 _______________________________________________________

✨ Community Spotlight

🚀 Community Challenges & Events

• Affiliate Marketing Academy (AMA) Launching Soon: We're thrilled to announce the upcoming release of the AMA, designed to equip you with the tools and knowledge to excel in affiliate marketing. Stay tuned for more details!​

• Upcoming Webinar – ABS 2.0: Join us for an exclusive session on the latest features and enhancements in AI Bot Studio 2.0. Learn how to leverage these tools to optimize your business operations. Register Now 

As we continue to navigate the dynamic landscape of digital marketing, it's essential to recognize the tools that foster genuine connections and drive growth. Our journey with the Self Made Success newsletter and the strides made on Instagram exemplify the power of consistent, value-driven engagement.​

Remember, the essence of marketing lies not just in reaching audiences, but in resonating with them. By delivering authentic content and nurturing relationships, we pave the way for sustained success.

Let's continue to create meaningful interactions and build a community rooted in trust and value.

Until next week,
Lane Evans

P.S. What's one strategy you've found effective in building authentic connections with your audience? Join us in the community and share—I love to learning about your journey!😊

Something big is coming soon. Stay tuned.😉

WEEKLY DIGEST
LAST WEEK IN THE SELF MADE SUCCESS COMMUNITY 

Happy Monday Everyone! Here’s The Self Made Success weekly digest for the week of March 30th. 

📌 Mindset Monday – Your success starts in your mind. What’s one belief you need to shift this week? [Join the conversation here.]
📌 Thursday Thrive Hacks – How automation is shaping the future of online business. [Read the latest hack here.]
📌 New Members Alert! – Let’s give a warm welcome to our newest members! 🎉 [Jump into the welcome thread here.]

👋 Welcome to our Newest Members ~ Let's give a warm welcome to them in the community! _________________________________________________________

"The best marketing doesn't feel like marketing." — Tom Fishburne

Success is not a destination but a continuous journey of learning and self-improvement.😊
👉 Reply in the community and let me know how your doing! —I read every message!

If you know someone who could use a little extra motivation, please feel free to share—because friends don’t let friends miss out on greatness! 😉

The first mass email marketing campaign was reportedly sent in 1978, resulting in $13 million in sales for Digital Equipment Corporation.