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JANUARY 20, 2025 ~ V#004 

Super Bowl Madness is .....                                         the Perfect Playbook for Your Business 🏈

Over the last few days, been scrambling to finalize plans for watching the Super Bowl, it hit me—chaos and preparation are part of the game.

You know the scene ~ the chips and dip aren’t quite ready, the seating arrangement feels like a tactical battle, and somewhere in the background, someone is yelling about missing jerseys or forgotten hot wings. The countdown to game day feels more like a sprint than a marathon.

And yet, amidst the frenzy, I couldn’t help but think about the players themselves. Imagine the preparation—the strategy sessions, hours of practice, and mental focus. Every detail matters. Every decision counts. It’s controlled chaos at its finest, all building up to one massive moment: the game.

The truth is, success doesn’t happen by accident. It’s the result of planning, preparation, and having a system in place to handle the chaos.

And isn’t that exactly what we face in our own lives and businesses?

We may not be running plays on a football field, but we’re all navigating our own game plans—juggling tasks, overcoming setbacks, and striving toward the win. If you’ve ever felt like your plans are spiraling out of control or that you’re stuck running the same plays over and over without results, you’re not alone.

Here’s the game-changing play: The 7 Steps to Freedom.

Just like an athlete needs a coach and a clear strategy, you need a system that simplifies the chaos and focuses your efforts. This program isn’t about adding more to your plate—it’s about clearing the clutter, prioritizing what matters, and making a direct path to success.

Think of it as your Super Bowl playbook for building a life of freedom.

Whether you’re stuck on the sidelines of your business or scrambling to juggle too many “plays” at once, this is your opportunity to reset, refocus, and finally make that game-winning drive toward the life you’ve been dreaming about.

🏈 Are you ready to get in the game?
👉 Discover the 7 Steps to Freedom Program Now

This is your moment. Let’s turn the chaos into a championship.

Here’s to your success,
Lane
P.S. Don’t let the noise of life keep you from scoring big. Take the first step today, and let’s create a winning game plan together!

"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." - Albert Schweitzer

Marketing 101: Dumbing It Down vs. Simplifying It Up

Seth Godin talks about ‘Dumbing Down vs Simplifying Up,’ and he’s got a great point…

In marketing, it seems like there’s a growing obsession with making everything stupidly simple.

The goal?

Keep people from running away when faced with something remotely complicated.

But here's the problem: if you dumb everything down, all you get is... (cue ominous music) dumb, de dumb dumb DUMB!

There’s a ton of information out there and people are drowning in it. We’ve got an infinite number of articles, podcasts, and TikToks to consume.

The race to make everything a checklist or a "buzzword" like “SEO,” “machine learning,” or “cloud computing” might make things easier, but it also makes everything feel a little hollow.

It’s like slapping a 5-second summary on a movie, (boy meets girl, boy loses girl, boy gets girl back) and calling it “the best film of the year.”

Doesn’t quite work, does it?

Real simplicity doesn’t mean stripping things down to the lowest common denominator. You don't need to dumb down quantum physics to "stuff that goes boom" or turn advanced economics into, "supply and demand, but like, cheaper!"

Kids learn to speak, and second graders can read, not because someone gave them a “dumbed-down” version, but because teaching them was made simple, structured, and engaging.

Instead of dumbing things down, how about simplifying them? Break things down, explain the basics, then gradually build the depth. No one is asking for everything to be reduced to a meme. Let’s keep it simple, but don’t turn it into fluff.

After all, we don’t need more “easy.”

What we do need is more “smart made simple.”

Q: How can I attract more customers to my online business?

A: - Utilize social media marketing, collaborate with influencers, and offer promotions or discounts to drive customer interest.

Q: What is the best e-commerce platform for a small online business?

A: - Shopify, WooCommerce, and BigCommerce are popular choices for small online businesses due to their user-friendly interfaces and customizable features.

Q: How can I improve the conversion rate on my online store?

A: - Optimize your website design for easy navigation, create compelling product descriptions and images, offer multiple payment options, and provide excellent customer service to increase conversions.

IS IT TIME TO UP YOUR MARKETING GAME?

WEEKLY DIGEST
LAST WEEK IN THE SELF MADE SUCCESS COMMUNITY 

Happy Monday! Here’s The Self Made Success weekly digest for the week of January 19th. 

👋 New Members ~ Let's give a warm welcome to our new members! 

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Step out of your comfort zone—nothing ever grows where it’s too comfortable. 🌱✨

If you know someone who could use a little extra motivation, please feel free to share—because friends don’t let friends miss out on greatness! 😉